On her Instagram she describes herself as “a better editor than inventor, in search of the best American made brands and products” but Rita Mehta is more than that. The founder or the little online gem The American Edit brings to the light the best American small-business and savoir-faire.
Focused on celebrating American and consciously made brands and goods, the site highlights the best of American-manufactured products while sharing the stories of their makers. A never-ending collection of inspiring design and refined craftsmanship, the site is also home to Rita’s consulting agency.
Founded to help designers, shop-owners and creatives with an interest in thoughtfully made products and conscientious retail, Rita’s agency help them start or grow their business.
Aware of the difficulties of understanding and navigating the ever-changing retail landscape Rita offer her expertise in sourcing, production, retail and e-commerce strategy development, merchandising and business development.
A place to celebrate the brands manufactured in the United States, educate the ones who would like to start, and elevate self-sufficiency in style, The American Edit is a nifty source of inspiration for anybody wanting to discover new brands or starting their own.
All images via The American Edit Instagram feed