When your social media feed starts to look more like a sea of sameness rather than unique and interesting accounts conveying an important message, look to these 5 ethical brands for the substance you crave.
With a short but stocky list of companies that cover everything from crowdsourced high-end, waste-free denim to worldwide humanitarianism to groundbreaking sustainable fashion, your casual scrolls aren’t likely to be uninspiring anymore.
In an effort to make a positive difference in the lives of poverty-stricken women and children living in a life-threatening area of Cambodia that is filled with active landmines, Landmine Design was born. By teaching the women how to make paper-bead jewelry Landmine Design simultaneously created jobs and empowered this poor town’s residents and they keep you updated on their incredible progress through their social media feeds. Following them introduces you to the creators of each piece and bit of their story, along with the ways in which your purchase can change their life.
For every product you purchase, United By Blue will pick up a pound of trash from oceans and waterways across the U.S. And with a large selection of cool, modern and trendy outdoor apparel, it’s not hard to do your part in funding their regular clean-ups. Check out their feeds for plenty of inspiring outdoor-adventure content, their latest products, and clean-ups in action.
“Truly natural. Sensorial beauty”, is the way Herbivore Botanicals would describe their effortless and minimalistic beauty products, and they are certainly an experience worth having. The brand completely negates the use of filler in their skincare line and instead, opts for pure and all-natural ingredients that have a specific therapeutic purpose. They even employ artists to create unique and visually stunning packaging. Give them a follow to fill up your feed with some heavenly photos and new products.
Perhaps one of the most forward-thinking brands out there, Gustin uses crowdsourcing to create a powerful supply and demand production method that allows them to make just the right amount of clothing each time without any waste. Another perk of buying from Gustin by eliminating waste, is that you get boutique, designer quality for a wholesale price. Even their social media feeds read like a high-end lookbook. So give them a “like” and a “follow” for more of their radical changes in the fashion industry.
Pro-surfer Kelly Slater saw a need for sustainable and stylish menswear in the fashion industry and from that vision came Outerknown. The brand partnered up with Italian company, Aquafil, that recycled fisherman’s nets to create fibers to be woven into textiles that would ultimately produce clothing, creating a regenerative material owned exclusively by Outerknown. Another renegade in the industry, Outerknown has a fun and informative feed that offers a behind-the-scenes perspective along with other inspiring ambassadors of their brand who give you the complete take on the Outerknown lifestyle.
Written by Katherine Oakes. Green living and lifestyle writer based in the New York City Area