Originally started in New York City in 2011, SALT SURF is an apparel and lifestyle brand specialized in surfboards.
Made in California the brand embodies the style of the Big Apple and the chilled culture of the Golden State. Started out of a single room that functioned as a studio, showroom, office and bedroom the brand has steadily grown while keeping its original vision of creating something that people can connect with and see themselves in.
Influenced by modern style with an appreciation for classic design the brand blends old and modern design into seamlessly well-crafted products. Their attention to details is reflected in their branding through a photography-based website and perfectly curated Instagram feed. Their lookbook lets the viewer immerse in their daily life through sleek documentary photography.
The brand is a beautiful example of effective storytelling and the beauty of simplicity.
