Based in Wynwood, Miami, Jucy Lu is a cold-pressed juice and health food shop offering premium organic juices, smoothies and plates aimed to replace fast food with convenient healthy alternatives.
Originally from Venezuela, the founders started the company to share their childhood daily habit of drinking fresh fruits juices with each meal. Made with organic ingredients, whole grains, good fats, fresh fruits, and vegetables their food incorporate their belief in the power of raw energy and the importance of being in harmony with nature.
Cold-pressed juices brands and shops are popping out like mushrooms these days, but Jucy Lu aimed to stand out from the crowd thanks to a very detailed and playful branding.
El Autobus design firm ran with the hand illustrated elements and custom typography to create packaging that is unique to each bottle and product. The handwritten logo and food illustrations keep the distinct texture of the waxy crayon pencil was created with, giving the brand a lighthearted feel, while the black and white monochrome palette let the punchy colors of the juices stand out. The brand was able to create the perfect balance of simplicity and eye-catching visuals that embodied the simple yet powerful benefits of juices.
An inspiring example of conscious business and branding.
Find out more on Jucy Lu Website