London-based wedding videographer Emmelie answers this week creative diaries questions and shares her father’s business and life wise advices.
What was your dream job as a child?
I’ve had so many dream jobs, I still do. I still don’t really know what I want to be when I grow up. I used to want to be an actress. That’s been the one thing that stuck with me. I’ve always loved telling stories. That’s probably why I love filming weddings.
What’s your strongest memory of your childhood?
My strongest memory would probably be hanging with all the animals on our farm. I used to spend so much time out in the stables. With the horses, pigs, dogs, rabbits and cows. I am grateful for my childhood, it was wonderful.
What was your first job?
My first job was as a waitress at my parents restaurant. I worked there through all my school years, it was a real family business. It taught me a lot.
What was one challenge that you faced as a freelancer and how did you got over it?
I’m still quite new to the world of freelancing and it still scares the hell out of me. I think working on being organised and trusting in my own abilities will help me.
How did you get into wedding video what attracted you to it?
Initially it was because I saw a wedding film that really changed my view on wedding films. It just sucked me right in. I wanted to see if I could produce something with that spirit and I decided to ask a good friend if I could perhaps film their wedding. I did, and they were over the moon with the result. After that it just kind of snowballed into a business. A business which I love! It is just such a privilege to share people’s most special day and to get that trust is something really special to me.
How did you book your first client? Can you tell us how you prepared for it?
I booked my first real clients through a London wedding fair. I had built a portfolio during the summer and I was quite nervous showing it off at this wedding fair. I didn’t know if people would even like the work and it felt scary having it all on show for people to judge. The fair went really well and I got my first bookings out of it.
How much creative freedom do you have when working for clients?
I would say a lot. The couples who hire me to make their wedding film have all seen my previous work and they appreciate my personal style and creativeness. I will of course honour that the couples might want to see the classic images in their film, for example the shoes, dress and the traditional things that happens at a wedding. But other than those things I think I can be quite free in the way I capture them, I think “my couples” are the kind of people who encourages creativity.
How many wedding do you film per year?
It varies from season to season, and it depends on how much other work I do, but around 15 weddings per year.
Who do you see as an innovator in your industry and why?
I have a total crush on Sharkpig. They are my house gods. Their films are completely unreal and so rad.
What do you think the biggest challenge of your work is?
That would probably be to market myself, I’m not very good at that. I prefer it if people just stumble across my work and really love it.
What was the best life & business advice someone has ever given to you and why does it resonates with you?
“You can do whatever you want to do, it’s just more or less hard work”. My dad has always said that to me, and it’s true. He also always say “there’s no such thing as luck, it’s just when the prepared meets the opportunity”. Also true.
What is your advice for a videographer just starting out?
I’d say have fun with it, find your style and believe in it. It’s great being inspired by other peoples work, I do it a lot, but it’s never a good thing to compare yourself with others and start beating yourself up about stuff. I do that a lot too and it’s something I need to stop doing for sure.
What are your goals for the future, in work and life?
My goal is to find a harmonious work/life balance. I can see myself travelling around all over the place to film weddings, then return to a home office in a little house on the Swedish countryside to edit and to tell all those lovely stories. I’d like that a lot. Maybe there’s a horse in the stable too, and a pig.
If you could have dinner with three people who would it be and what would you talk about?
Hm.. This one is tricky because I’d want to be all intellectual and choose some highbrow people. But I think I would just choose two of my grandparents, my mum’s dad and my dad’s mum. I never had the pleasure of meeting them and I’ve heard so much about them and that they were so much fun, so I’d probably just want to sit there and enjoy their company.
Portrait courtesy of Emmelie