Founded in 2013 and named after the Zimbabwean town where designer Caroline Fuss’s mother and grandmother were raised, Harare marries high quality garments with conscious business.
Caroline thrives to establish and nurture relationships with master craftsmen and women across the far reaches of the world providing them with the tools and finances to preserve their otherwise dying art forms. The idea came to the young Australian-born, New York-based designer while wandering around the local markets of Guatemala. Fascinated by the locals craftsmanship Caroline started working on a sustainable fashion line that would utilize and promote the untapped ancient knowledge and technical skills of local artisans.
Harare’s SS15 collection, presented just a few days ago at NY Fashion Week, pays homage to nomadic people and the complex relationship they have with the landscapes they inhabit. The exquisite geometric designs that the Berber tribes create were the main inspiration behind the colorful and exquisite dresses. We especially love how Caroline’s garments bring ancient and timeless stories to life while infusing the urban jungle of the West with a little taste of desert life.
But most importantly, by empowering artisans, edifying consumers and providing a model for the design community, Harare is pioneering a movement; one that is ecologically friendly, locally sourced, sustainable, and above all human. And that’s what fashion should be.
To see more visit Harare’s Website.
Images via Harare Website and Instagram.
